Not enough budget to run an ad campaign on TV? Google pay-per-view video ads...
I’m currently working on a Google Ad campaign for my institution. The last Google ad campaign for the college’s adult education programs was run in 2005. It was really successful for some programs...
View ArticleDoes your institution put its advertising money where prospective students are?
If most of your advertising budget is spent on newspaper and magazine ads, probably not. That is if JupiterResearch, an independent firm providing research to the online industry, is right. According...
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How to advertise with Facebook Basic Flyers to reach your current or...
If you read this blog, you probably understand how important Facebook has become for our prospective and current students as well as our younger alums. While this new communication channel should...
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Interested in the state of paid advertising in print and electronic...
I’ve put together a short online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. The results of this survey...
View ArticleGet the report about the state of advertising and sponsorship in print and...
Some of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and...
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7 digital trends that will shape 2013 in #highered
Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of...
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Beyond the boring #highered ad banner: Augmented reality done right by...
Augmented Reality is catching… finally! Augmented Reality isn’t a new concept – even when it comes to higher ed marketing. I still remember when Brad J. Ward mentioned an Australian institution that...
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